![]() Web fonts – If your template offers more creative font choices, it’s probably using web fonts. Web safe fonts are common, near-universal fonts like Arial, Tahoma, Verdana and Times New Roman. Web safe fonts – The easy solution is to use a web safe font. To ensure your email looks good in every email client, you’ll need to choose a font that will display correctly. Refer to your company’s brand guidelines to get the colors just right. You’ll probably need to change the template’s color scheme. Make it clear who the email is from by placing it right at the top. Your logo is your company’s most valuable brand asset. Be sure to thank your designer! If you’re working with a third-party template, however, you’ll want to make a few changes. If an in-house designer is building your email from scratch, it’s probably already on-brand. Good design can improve email performance by:įortunately, you don’t have to choose between brand-focused and performance-focused design. Which of the emails below looks like it came from Starbucks? Which do you trust more? When the design matches the brand, it just feels right. Whether you’re working with existing templates or starting from scratch, it’s important to follow your company’s brand guidelines. Every aspect of every email contributes to an overall impression of your brand. ![]() With every campaign, your brand is beaming itself into customers’ homes, offices and pockets. Why email design matters An unparalleled branding opportunity You want conversions, and smart design choices can help you get them.īy following a few best practices for email design, you’ll benefit twice: immediately with better email performance, and by reinforcing your brand identity over time. But email design is more than aesthetics. In a world of infinite templates, it’s never been easier to make your emails look good.
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